Plans for digital content should always include a wrap-up with metrics, which can come from any number of places such as Hootesuite, SquareSpace, Google Analytics, to name a few. Your metrics can also come from a partner that you’ve built something great with or a regularly updated social dashboard. For me, it's essential to include reporting and assessment in anything I do. Reporting on your metrics ensures accountability and insight, both of which help move you forward. After all, you can’t know where you’re going without knowing where you’ve been.
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